MICHAEL ROSS
STORYTELLER • Creative Strategy & EXECUTION • IP/BRAND Franchise Development • Production • Technology Integration
FRANCHISE BUILDER
As a seasoned producer, executive, writer and world-builder,
I've been at the center of turning known and new IP into billion-dollar entertainment franchises
(Rainbow High, LOL Surprise!, Transformers, My Little Pony)TECHNOLOGY INTEGRATION
Built and integrated an AI content pipeline into an established creative studio:
Animated Episodes
Story & Production Concepting
Toy & Character Concepting
Work
Below are some examples of recent projects and collaborations --
Animation AI-Assisted Pipeline
Stop Motion AI-Assisted Pipeline
Producer / Writer / Franchise
Franchise Building
About
At heart, I’m a storyteller and builder. I love taking an idea from “what if?” to something people will love for years to come. I’m a creative producer, writer and content executive who builds stories, billion dollar franchises and audiences across animation, live action and digital while finding smarter, faster and more creative ways to get it there.My career has taken me from casting to NBC and Sony/Crackle where I helped create digital-first productions before anyone else in the space. I was at the center of launching entertainment at Hasbro Studios and MGA, developing and producing content for some of the world’s biggest entertainment and toy brands. My work spans development through final delivery, from finding the story and building the world to leading production teams, managing partners and budgets, and figuring out how content connects with audiences across YouTube, streaming and linear platforms.More recently, I’ve been focused on the rapidly evolving intersection of creativity, production and AI. I built and led an internal AI content initiative at MGA, developing new workflows for animation, live action and short-form production while building relationships with emerging AI platforms and startups.Today, I consult and freelance with studios, brands and creative teams on content strategy, development, production, franchise storytelling and creative workflows.Specialties: Creative Development & Production • Animation & Live Action
• Franchise & IP Development • Digital & YouTube Strategy •
AI Creative & Production Workflows • Story Development •
International Production • Creative Leadership • Content Strategy
PARTNERS & FRANCHISES
Contact
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